Harnessing Value: Lessons from Pure Sports’ Patient-Reported Outcomes Journey
Pure Sports Medicine is showing what is possible when patient-reported outcomes become part of everyday clinical practice. Across its eight London clinics and nationwide virtual clinic, the sports, exercise and musculoskeletal medicine provider has built a PROMs programme designed to give clinicians clearer, longer-term insight into how patients are progressing beyond the consultation room.
Before the programme, understanding outcomes relied heavily on individual conversations and clinician records. Now, with Cemplicity supporting a digital, standardised approach to PROMs collection, Pure Sports Medicine can track patient progress at key time points, identify trends, compare outcomes against published evidence, and build a growing data bank to inform care, research, and service development.
The result is more than measurement. With strong front-of-house engagement and clear communication, Pure Sports Medicine reports 90–95% success in engaging patients in-clinic, helping create the scale of data needed for meaningful insight.
“…as the company grows, it’s a case of ensuring that we’re creating that culture, and it permeates through everybody who joins and that that’s how they behave or act. That’s the vision.”
– Simon Lack, Head of Research at Pure Sport Physio
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