How a Patient Experience Specialist Turns Feedback into Action
A leading force in Fertility Care
Virtus Health is using real-time patient feedback to make fertility care more responsive, consistent, and centred around patient needs.
As a global leader in fertility care, Virtus Health wanted clearer, more timely insight across its clinics. With Cemplicity supporting a digital, SMS-based feedback approach, teams can now capture patient experience at key points in the IVF cycle and use that insight to guide local improvements, executive reporting, complaints management, and wider service priorities.
The impact is already visible. Patient feedback helped shape the Cycle Navigator, a step-by-step guide created to support patients through treatment, now rolled out across all Virtus Health clinics in Australia.
By embedding patient voice into everyday decision-making, Virtus Health is strengthening personalised, data-led fertility care at scale.
“Since implementing Cemplicity, because of the ease of Cemplicity for our patients, we are receiving more qualitative feedback.”
– Charlotte Davies, Patient Experience Specialist at Virtus Health Australia
